Importance of a website for business – Quick guide

 

It becomes essential for businesses to create an online presence as today's customers visit the business's websites before making a purchase. If your business has a solid online presence, you can create a long-lasting impact in the mind of customers.   

As you already know, people spend a significant chunk of their time browsing the internet, making an online purchases or reading a blog. Everything is performed online because today's customers have moved to the online medium.   

Therefore, it becomes necessary for businesses to stay connected with customers, which is possible by creating an online presence that makes them stand out from their competitors.   

Your customers judge your credibility by browsing your website. So, if your business has an unattractive website or no website, then you are losing hundreds and thousands of customers on the go.   

Let's throw some light on a statistic that highlights the importance of having a website for a business -  

93 percent of business decisions start with an online search of websites. Businesses without a website are selling to 7% of the total market. Therefore, developing a website is a must-have asset for any company.  

Let's discuss why a website is important for any business.   

Consider an example of Myntra  

Myntra, being a fashion-based company decided to shut down its website and took a U-turn by operating its business model using mobile apps only.  

According to times of India report, Myntra noticed that 95% of the traffic was generated through mobile apps. But after 6 months, the company noticed that there was a sudden drop in a number of sales and reduction in the amount of traffic. The reason was quite simple. Indian customers were not ready to close the usage of web.  

Therefore, it was concluded that businesses should develop websites as it allows the customers to discover your brand. Though the transactions can be conducted on mobile phones, but the early discovery of business takes place through web only.  

In a nutshell, web is never dead and customers are browsing the internet for doing online search or do the discovery of products.  

1. Provides 24*7 online presence   

When you have a website, customers can easily land on it to access any information they need. They need not take the headache of contacting you day in and day out. A website for any business serves as a one-stop destination for customers as customers can connect with businesses anytime and anywhere, especially during non-business hours.   

2. Builds credibility of a business   

Back in the day, businesses used to add their contact number and mailing address to their brochures to build customer trust. Nowadays, businesses have a website to gain customers' trust, as not having a website raises the question mark on the credibility of businesses.

3. Provides top-notch customer support   

If you want to enhance the customer experience, why not provide 24*7 customer support.? Creating an online presence on internet through developing a website help you to not waste your extra dollars on hiring customer support representatives. 

  

How can businesses provide the best support to customers?  

1. Businesses can do so in 2 ways -  

• Businesses can add a FAQ section on the website that can serve as customer support agents. FAQ section is best for providing relevant information to the customers  
• The second way to do so is to integrate chatbots on the website. Chatbots can update the customers about the product/services or answer their queries in real time.   

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5. 2. Generate leads from the website.   

According to Forbes, the website is the best medium to generate leads. When people actively search for your business and your website pops up on search engines, then it increases the chances for them to contact you quickly. Thereby, the website helps you to convert a lead into a customer.   

5. 3. Builds your online portfolio   

Your website is a great way to show people what you do and how you do it. Suppose your business is in the travel and tourism niche; then you create eye-catching videos showing trips of your past customers and how your website makes their travel process easy whizzy. Therefore, creating a website helps business owners to gain the trust of new prospects.   

FAQs  

Q1. How does a website help businesses reach more potential customers?  

Here are the 3 best strategies that can help businesses to attract more leads on the website -  

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• When you do paid advertising, then it can get you more leads   

• When you post guest blogs on relevant websites, you can bring traffic back to your site   

• When you focus on improving your online visibility through SEO   

 

Q2. How important is it for small businesses to have a website?  

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• Expand your online reach   

• Grow your business   

• Make more online sales   

 

Q3. What role does the website play in building a brand or reputation?  

Today's customers will only trust those businesses that have a website. An engaging website makes the business stand out and tap the market potential.